Now live · 14-day free trial

Publish to 60+ accounts. In one go.

Rellay lets agencies upload content, get sign-off from reviewers, and publish across every Facebook and Instagram account — organic or paid — without logging in once.

64+

accounts published in a single click

4 min

average publish time across all accounts

0

individual logins required

Caption localisation

One template.
50 unique captions.

Write your caption once using {account}, {suburb}, and {handle} variables. Rellay resolves each one automatically for every account in your bulk upload — so every post feels written for that location, not copy-pasted from a shared template.

  • Drop in your CSV with account IDs and one shared caption template.
  • Variables resolve per account — suburb, handle, brand name — instantly.
  • Override any caption per account without touching the rest of the batch.

Caption template

“Big news for {suburb}! We're now open every day. Follow {handle} for updates.”

Resolves to 50 unique captions

“Big news for Chatswood! We're now open every day. Follow @hwjewellers.chatswoodfor updates.”

“Big news for Bondi! We're now open every day. Follow @hwjewellers.bondifor updates.”

“Big news for Melbourne CBD! We're now open every day. Follow @hwjewellers.melbfor updates.”

+ 47 more automatically resolved
Brew & Co — Post batch3 accounts
Chatswoodorganic + paid
Placement FeedBoost $30/14d 5km
Bondiorganic + paid
Placement ReelBoost $25/7d 3km
Newtownorganic only
Placement StoryBoost
Pre-publish confirmation
2 organic posts + 1 reel ready to publish
2 paid boosts totalling $55 — within budget
Approval received

Organic + Paid

One upload.
Organic and paid.

No more switching between tools. Rellay handles organic posts and paid Meta boosts in the same workflow. Include your boost budget, duration, placement, and audience radius directly in your CSV — Rellay creates the campaign, targets the right neighbourhood, and tracks spend against your client's monthly limit. One upload. Everything live.

  • Boost columns in your CSV: budget, duration, and radius. No manual setup per post.
  • Per-account geo-targeting. Each location reaches its own neighbourhood.
  • Budget tracker and triple-check confirmation — nothing hits Meta without your sign-off.

Reporting

Account-by-account.
Not just brand-level.

Rellay surfaces organic and paid performance for every account — not just aggregate brand numbers. See which locations are overperforming, benchmark them against category averages, and bring data to every client conversation before they ask.

  • Reach, impressions, and engagement per account — organic and paid side by side.
  • Benchmark any account against category averages to identify top performers instantly.
  • Paid spend, estimated reach, and ROI per boost — broken down to the location level.
Performance — this month
AccountReachEng.vs avg
Chatswood4.2k6.1%+31%
Bondi3.8k5.4%+18%
Newtown2.1k3.2%−8%
Parramatta1.9k2.8%−14%

Category benchmark

Your avg reach3.0k
Category average2.1k

Features

Built around how agencies actually work.

Bulk upload & publish

Upload 60+ assets and a single CSV. Every account gets the right asset, caption, and schedule — in one operation. Feed, Reel, Story, or Carousel.

Caption localisation

Write one template with {account}, {suburb}, and {handle} variables. Rellay resolves them per account automatically — no copy-pasting, no find-and-replace.

Carousel & multi-format posts

Create Instagram carousels with up to 10 images. Full multi-photo support for Facebook. Mixed format batches — images, videos, and carousels — in one upload.

Organic campaigns

Group posts into named campaigns with fixed schedules, local-time posting per account timezone, or staggered windows. One campaign, every account sorted.

Paid boost management

Include boost budgets in your CSV and Rellay creates geo-targeted Meta campaigns per account. Track spend against monthly limits. Triple-confirm before anything goes live.

Approvals

Reviewers see organic posts and paid boost details in their own clean space. Full audit trail. Approve or request changes item by item.

Content calendar

Every post across every client in one view. Click any day to preview, approve, or reschedule. Colour-coded by client so nothing gets lost.

Per-account reporting

Organic reach, paid performance, and engagement rates broken down to the account level. Benchmark each location against category averages. Bring data to every client call.

Local time & staggered posting

Schedule posts at 9 am for every account — in their own timezone. Or stagger posts across accounts over a window you control. Both work natively.

How it works

Four steps. Every account. Nothing missed.

01

Connect accounts

One-time setup: add clients and link their Facebook Pages and Instagram accounts via Meta OAuth. No passwords stored — just secure access tokens. Done once, works forever.

02

Build your batch

Drop in your media — images, videos, or carousels. Write one caption template with localisation variables. Set schedules and optional boost budgets in a single CSV upload.

03

Reviewer approves

One click sends the full batch to your reviewer. They review posts, captions, and paid boost details in a clean space. Approve or request changes per post.

04

Publish everywhere

Rellay queues organic posts and submits paid boosts to Meta simultaneously. Watch real-time progress per account. Every location published, every boost active.

FAQ

Common questions

Everything you need to know before you sign up.

Pricing

Simple pricing.
Free for 14 days.

Start free — no card required. Pick a plan when you're ready to publish for real.

Studio

For solos & small teams

$149/month
  • 3 team seats
  • 50 social accounts
  • Bulk upload & publish
  • Approvals for reviewers
  • Organic scheduling
Start free trial

Agency

Most popular

For growing agencies

$399/month
  • Everything in Studio
  • 6 team seats
  • 200 social accounts
  • Paid boost management
  • Priority support
Start free trial

Enterprise

For franchises & networks

Custom
  • Everything in Agency
  • Unlimited seats & accounts
  • White-label + custom domain
  • Dedicated onboarding
  • Dedicated support
Talk to us

All prices in AUD. Cancel anytime.