Rellay lets agencies upload content, get client approval, and publish across every Facebook and Instagram account — organic or paid — without logging in once.
Sydney North
"Big news for Chatswood! We're open every day…"
Bondi
"Big news for Bondi! We're open every day…"
Melbourne CBD
"New season arrivals at JB Hi-Fi Melbourne CBD…"
Gold Coast
"Cotton On Surfers Paradise — your style dest…"
+ 60 more accounts ready to publish
64+
accounts published in a single click
4 min
average publish time across all accounts
0
individual logins required
Caption localisation
Write your caption once using {account}, {suburb}, and {handle} variables. Rellay resolves each one automatically for every account in your bulk upload — so every post feels written for that location, not copy-pasted from a shared template.
Caption template
“Big news for {suburb}! We're now open every day. Follow {handle} for updates.”
Resolves to 50 unique captions
“Big news for Chatswood! We're now open every day. Follow @hwjewellers.chatswoodfor updates.”
“Big news for Bondi! We're now open every day. Follow @hwjewellers.bondifor updates.”
“Big news for Melbourne CBD! We're now open every day. Follow @hwjewellers.melbfor updates.”
Organic + Paid
No more switching between tools. Rellay handles organic posts and paid Meta boosts in the same workflow. Include your boost budget, duration, placement, and audience radius directly in your CSV — Rellay creates the campaign, targets the right neighbourhood, and tracks spend against your client's monthly limit. One upload. Everything live.
Reporting
Rellay surfaces organic and paid performance for every account — not just aggregate brand numbers. See which locations are overperforming, benchmark them against category averages, and bring data to every client conversation before they ask.
Category benchmark
Features
Bulk upload & publish
Upload 60+ assets and a single CSV. Every account gets the right asset, caption, and schedule — in one operation. Feed, Reel, Story, or Carousel.
Caption localisation
Write one template with {account}, {suburb}, and {handle} variables. Rellay resolves them per account automatically — no copy-pasting, no find-and-replace.
Carousel & multi-format posts
Create Instagram carousels with up to 10 images. Full multi-photo support for Facebook. Mixed format batches — images, videos, and carousels — in one upload.
Organic campaigns
Group posts into named campaigns with fixed schedules, local-time posting per account timezone, or staggered windows. One campaign, every account sorted.
Paid boost management
Include boost budgets in your CSV and Rellay creates geo-targeted Meta campaigns per account. Track spend against monthly limits. Triple-confirm before anything goes live.
Client approval portal
Clients review organic posts and paid boost details in their own clean portal. No login required — just a link. Full audit trail. Approve or request changes item by item.
Content calendar
Every post across every client in one view. Click any day to preview, approve, or reschedule. Colour-coded by client so nothing gets lost.
Per-account reporting
Organic reach, paid performance, and engagement rates broken down to the account level. Benchmark each location against category averages. Bring data to every client call.
Local time & staggered posting
Schedule posts at 9 am for every account — in their own timezone. Or stagger posts across accounts over a window you control. Both work natively.
How it works
01
Connect accounts
One-time setup: add clients and link their Facebook Pages and Instagram accounts via Meta OAuth. No passwords stored — just secure access tokens. Done once, works forever.
02
Build your batch
Drop in your media — images, videos, or carousels. Write one caption template with localisation variables. Set schedules and optional boost budgets in a single CSV upload.
03
Client approves
One click sends the full batch to your client. They review posts, captions, and paid boost details in a clean portal — no login, just a link. Approve or request changes per post.
04
Publish everywhere
Rellay queues organic posts and submits paid boosts to Meta simultaneously. Watch real-time progress per account. Every location published, every boost active.
Rellay isn't open to the public yet — we're refining the product with a small group of agencies before we launch. If you manage social for multi-location brands or franchise clients, we'd love your help shaping what this becomes.
Beta tester program
Limited spots · applications open
We'll reach out to see if you're a good fit.
FAQ
Everything you need to know before you sign up.
Join the waitlist
We're looking for a small group of agencies to test Rellay before we open to the public. Join the waitlist and we'll be in touch.
No spam. Just a heads up when we're ready for you.