Rellay is a product of Eager & Earnest — a small team of Australians who spent years watching agencies waste hours on repetitive, error-prone social publishing. We decided to fix it.
Our story
Multi-location brands — franchise networks, hospitality groups, retail chains — all face the same problem: they have dozens or hundreds of social media accounts, and someone has to publish to all of them. Usually that someone is an agency, and usually they're doing it manually. Logging into each account. Uploading the same asset. Tweaking the caption. Checking the schedule. Repeating it sixty times.
It's not just slow — it's fragile. One wrong caption, one missed account, one forgotten boost, and you're fielding calls from a client who noticed before you did.
We built Rellay to make that entire process a single operation. Upload once, resolve captions automatically, get client approval without email chains, publish organic and paid simultaneously — across every account, without logging in once.
We're still early, but the core workflow is solid and improving fast. We work closely with a small group of Australian agencies who push it hard and tell us exactly what's broken. That feedback loop is everything.
What we believe
Automation should feel invisible
The best version of Rellay is one where you barely notice it doing the work. Upload your assets, hit publish, and everything just happens. No configuration menus, no edge-case wizards, no three-step confirmations for things that should be obvious.
Clients deserve transparency
We built the approval portal because we believe clients should see exactly what's going out under their brand — before it goes out. Not a summary email. Not screenshots in a Slack channel. The actual posts, the actual spend, the actual targeting.
Built for Australian agencies
We're not trying to be a global enterprise platform. We're building specifically for Australian agencies managing Australian brands. That means Australian timezones, AUD pricing, and a product shaped by real feedback from real agencies in our backyard.
Local matters
A post for the Bondi store should feel different from a post for the Chatswood store. That's not just nice-to-have — it's what makes social media actually work for local audiences. Caption localisation isn't a feature. It's the whole point.
The team
Rellay is a product of Eager & Earnest, a small product studio based in Australia. We're a tight-knit group of designers, engineers, and people who care deeply about building software that actually works in the real world — not just in demos.
We're not a faceless platform. If you have feedback, a bug report, or just want to talk about the product, get in touch. We read everything.
Join the waitlist and lock in early access pricing.